I’m Hugo Romero, a graphic designer and creative based in Madrid.
My work emerges from the tension between opposites: the brutal and the soft, strength and delicacy. This balance defines how I think and create, transforming ideas into solid visual systems that dare to challenge the status quo, always with clarity, purpose, and real impact.

I started in Art Restoration, but graphic design became my main language, self-taught through music, art, pop culture, and the underground scene.
I’ve led the creative direction for both emerging and established artists, developed visual identities, cultural campaigns, and editorial projects. My experience spans public institutions—like the Colmenar Viejo City Council—as well as clubs, publishers, magazines, and independent creative projects.

Today, my focus is on conceptualizing ideas, creative direction, and developing the visual language of projects. I build coherent graphic systems with personality and contemporary sensibility, designed to connect with diverse audiences and bring solid impact to every project.